With ~$84/yr per paying user, that’s $84M in ARR from the Premium product alone.
The revenue for the “free” part comes from advertising while on a premium model, the income is subscription-based: Ad-free, offline access, extra hearts, and streak repairs for $6.99/mo.ĭuolingo has crossed 1M users for the Duolingo Plus subscription. Early customers like BuzzFeed and CNN used Duolingo’s extensive crowd-sourced reach to translate their content. 🤯 Duolingo started monetizing by selling Language Translations.
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